Know your business.
Grow your business.
What you'll get
In 15 minutes, you'll have a complete picture of your business health.
Your owner profile
Discover which of 5 owner types you are — and what that means for your priorities.
5 health scores
See exactly where you're strong and where you're bleeding — operations, coaching, retention, marketing, and finance.
A personalised action plan
AI-powered report with your top 3 priorities, quick wins you can do this week, and a clear roadmap.
Your health scores at a glance
See where your business is thriving and where it needs attention.
Example scores — yours will be based on your actual answers.
Which owner are you?
Every fitness business owner falls into one of five profiles. Each one has different strengths, blind spots, and priorities.
The Solo Warrior
Doing it all, by yourself
You coach most classes, run the business, and there's no one to hand things to.
The Reluctant Manager
Ready to grow, learning to let go
You have a small team but can't stop doing everything yourself.
The Aspiring CEO
Building a business, not just a gym
You want the gym to run without you — you just need the systems to get there.
The Passionate Coach
Coaching is the calling, business is the challenge
You love being on the floor. You just need the business side to stop being a headache.
The Side Hustler
Making it work with limited time
The gym isn't your only gig. You need maximum impact from minimum hours.
The Established Owner
Built something real, ready to optimize
Your gym runs. The question isn't survival — it's what gets you to the next level.
See what you'll get
A complete diagnostic report and a step-by-step action plan — personalized to your business.
Your owner profile
The Reluctant Manager
Ready to grow, learning to let go
Executive summary
Your biggest risk right now: Marketing. New members can't join what they don't know about. This week: set up your Google Business Profile with updated photos and opening hours.
Operations — Week 1
Build your onboarding foundation
Daily tasks (10–15 min each)
Deliverable
Draft this for meWelcome to [Gym Name]! We're excited to have you. Here's everything you need to know before your first class: arrive 10 minutes early, wear comfortable training clothes, bring a water bottle, and don't worry about the workout — our coaches will scale everything to your level...
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Your report and action plan are personalized to your business — no generic advice.
Free is generous. Pro is powerful.
Start with a complete diagnostic for free. Upgrade when you're ready for guided implementation.
Pro
€29/month
Everything in Free, plus:
- Unlimited AI coaching chat
- Guided action plans for all 5 areas
- Daily micro-tasks broken into 10-minute steps
- Done-for-you drafts — emails, checklists, scripts, processes
- Your own Gym Playbook that builds over time
- Daily reminder emails to keep you on track
- Progress tracking with score comparisons
Free
€0
- Full diagnostic assessment
- Personalized report with scores and owner profile
- 3 quick wins you can do this week
- Quarterly re-assessment to track progress
- 3 coaching chat messages to try it out
What owners are saying
I've been running my gym for 5 years and this is the first time someone mapped out exactly what I need to fix — and in what order.
Beta tester
CrossFit affiliate owner
The archetype thing was scarily accurate. I'm definitely a Solo Warrior and the report gave me a clear path to change that.
Beta tester
Yoga & Pilates studio owner
15 minutes and I had more clarity about my business than after a year of trying to figure it out alone.
Beta tester
F45 franchise owner
Stop guessing. Start growing.
15 minutes. Zero cost. Complete clarity on what your business needs right now.
Take the Free Diagnostic